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GREENPIX - ZERO ENERGY MEDIA WALL

GreenPIX is a groundbreaking project that integrates sustainable and digital media technology within a curtain wall. The Xicui Entertainment Complex in Beijing, near the site of the 2008 Olympic Games features the world's largest color LED display and the first photovoltaic system integrated into a glass curtain wall in China. The building performs as a self-sustaining organism, harvesting solar energy by day and using that energy to illuminate the screen after dark, mirroring a day’s climatic cycle.

GreenPIX is Beijing's first digital art venue, while also a precedent for the aesthetic symbiosis of architecture and sustainable technology. The building opened to the public in 2008, with a specially commissioned program of video installations and live performances by artists from China, Europe and the US.

(Work produced while at Simone Giostra & Partners)